It's All About The Experience

Pandemic stay-at-home rules forced users to experiment with new product and service delivery mechanisms. This need, in turn, has driven business leaders to quickly adapt and focus on consumer buying preferences and behavioral segmentations. New segments pop up almost monthly as consumers explore, then expect, alternative buying and delivery channels for goods and services. What to do?

A terrific way to affordably build your brand is by developing viral content, most specifically shareable videos, that support your brand. But recommending a company create a viral video is like telling a baseball player to "just" hit a home run. This post will review my personal hall of fame of viral videos, then dig into some of the key elements that these videos share.

Following our previous blog about the crucial link between a strong brand and high profits, we share nine ways even smaller companies can build their brands. Social Media, Sponsorships, 'Ninja' Advertising, Parades, and growing digital 'word-of-mouth' are among the techniques we explore.

If you want your business to convert customers and lock in online business partners, you need to integrate to create a seamless customer experience.

The Pandemic and technology have super-charged emergant trends. Marketing will never be the same.

Learn how management will change as a result of the COVID-19 pandemic. How can your company leverage the threats and opportunities that arise?

Need to develop a video for content marketing or social media? Here's a great how-to primer to get you started.

Whether your company is large or small, starting a CRM is easier than you think and more important than you ever dreamed.

Customer loyalty is essential to the profitability and economic health of businesses and nonprofits. Learn the Seven Deadly Sins, which drive away customers.

Locking in customers is usually a bad idea. See what Comcast learned when a departing customer recorded his call.