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Profit Improvement
Ron's Blog
It's All About The Experience
A blog about managing and improving customer experience and improving profits.
Viral Videos That Build Brands (And How To Make Them)
On November 29, 2022 in
Branding
,
Content Development
,
customer experience
,
Video
by
Ron Ryan
A terrific way to affordably build your brand is by developing viral content, most specifically shareable videos, that support your brand. But recommending a company create a viral video is like telling a baseball player to "just" hit a home run. This post will review my personal hall of fame of viral videos, then dig into some of the key elements that these videos share.
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Tagged With:
Brand Development
,
Branding
,
Viral Video
9 Ways To Build A Small Business Brand
On November 15, 2022 in
Branding
,
Content Development
,
Customer Complaints
,
customer experience
,
Customer Service
by
Ron Ryan
Following our previous blog about the crucial link between a strong brand and high profits, we share nine ways even smaller companies can build their brands. Social Media, Sponsorships, 'Ninja' Advertising, Parades, and growing digital 'word-of-mouth' are among the techniques we explore.
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Tagged With:
Brand Building
,
Branding
,
Marketing
Why Integration Is A Digital Marketer's Superpower
On December 14, 2021 in
Conversion
,
customer experience
,
Profit Improvement
by
Ron Ryan
If you want your business to convert customers and lock in online business partners, you need to integrate to create a seamless customer experience.
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Tagged With:
Online Marketing
,
Affiliate Marketing
,
Co-Marketing
,
Digital Marketing
,
Google Ads
,
Google Ads extensions
,
pay-per-click
,
Programmatic Advertising
,
remarketing
,
retargeting
,
Systems Integration
Why Marketing Post-Covid Will Be About Community and Connections
On March 11, 2021 in
Content Development
,
Conversion Improvement
,
customer experience
,
SEO
by
Ron Ryan
The Pandemic and technology have super-charged emergant trends. Marketing will never be the same.
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Tagged With:
Search Engine Marketing
,
Digital Marketing
,
Long-tail keywords
,
Marketing
,
Marketing Trends
,
SEO
,
UGC
,
User-generated content
Business In a Post-COVID-19 World
On April 1, 2020 in
customer experience
,
Customer Relationship Management
,
Customer Service
,
Profit Improvement
,
Retention
by
Ron Ryan
Learn how management will change as a result of the COVID-19 pandemic. How can your company leverage the threats and opportunities that arise?
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Tagged With:
#postcovid19 #strategytoexecution
6 Steps to Affordable Video Marketing
On August 28, 2019 in
Content Development
,
customer experience
,
Video
by
Ron Ryan
Need to develop a video for content marketing or social media? Here's a great how-to primer to get you started.
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Tagged With:
animation
,
content development
,
content strategy
,
sound
,
Video
,
video editing
,
video production
CRM - Not Just for Big Business
On February 28, 2018 in
customer experience
,
Customer Relationship Management
,
Customer Service
by
Ron Ryan
Whether your company is large or small, starting a CRM is easier than you think and more important than you ever dreamed.
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Tagged With:
Customer Relationship Management
,
CRM
,
CRM in small companies
,
improving profits
The Seven Deadly Sins of Customer Experience
On February 27, 2018 in
customer experience
,
Retention
by
Ron Ryan
Customer loyalty is essential to the profitability and economic health of businesses and nonprofits. Learn the Seven Deadly Sins, which drive away customers.
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Tagged With:
7 deadly sins
,
customer experience
,
customer loyalty
,
profits
Of Good and Bad Retention Methods
On February 27, 2018 in
customer experience
,
Customer Service
,
Retention
by
Ron Ryan
Locking in customers is usually a bad idea. See what Comcast learned when a departing customer recorded his call.
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