It's All About The Experience

How is AI being applied to improve customer experience in large organizations? This blog article provides five examples of approaches that may apply in yours!

The right email message on the right topic at the right time can bring customers back. Learn how eight innovative companies use email to improve customer retention.

Marketing has undergone a digital revolution over the past decade. Most have focused on new customers. This blog article treats 8 technologies that can help you hang on to existing customers.

Following our previous blog about the crucial link between a strong brand and high profits, we share nine ways even smaller companies can build their brands. Social Media, Sponsorships, 'Ninja' Advertising, Parades, and growing digital 'word-of-mouth' are among the techniques we explore.

Learn how management will change as a result of the COVID-19 pandemic. How can your company leverage the threats and opportunities that arise?

When properly analyzed, indexed, and tracked, customer complaints can be a source of market intelligence and a means of identifying process improvement needs.

Whether your company is large or small, starting a CRM is easier than you think and more important than you ever dreamed.

Locking in customers is usually a bad idea. See what Comcast learned when a departing customer recorded his call.