It's All About The Experience

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A blog about managing and improving customer experience and improving profits.


Eight Digital Marketing Technologies That Can Improve Retention
Eight Digital Marketing Technologies That Can Improve Retention
Marketing has undergone a digital revolution over the past decade. Most have focused on new customers. This blog article treats 8 technologies that can help you hang on to existing customers.

24 Examples of Social Media Advertising Campaigns Small Businesses Can Use To Build Their Brands
24 Examples of Social Media Advertising Campaigns Small Businesses Can Use To Build Their Brands
Social media is one of the most influential elements of modern advertising. It has arisen from a trendy curiosity to a mainstay of consumer marketing. See 24 Examples of Great Campaigns You Can Copy.

Why Integration Is A Digital Marketer's Superpower
Why Integration Is A Digital Marketer's Superpower
If you want your business to convert customers and lock in online business partners, you need to integrate to create a seamless customer experience.

Small Company + Big Data = Huge Impact
Small Company + Big Data = Huge Impact
Learn how even small companies can use big data to improve marketing and find new customers.

The Amazing Healing Power of Customer Lifetime Value
The Amazing Healing Power of Customer Lifetime Value
Customer Lifetime Value measures both retention and conversion in one number and provides leaders with a new understanding of customer profitability.