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Profit Improvement
Ron's Blog
It's All About The Experience
A blog about managing and improving customer experience and improving profits.
8 Questions A Product Manager Should Ask About A New Product
On February 7, 2022 in
New Product Development
by
Ron Ryan
Most new products fail. Here are eight questions that Product Managers can ask to assure Product Success.
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Tagged With:
Business Models
,
Buyer Personas
,
Customer Retention
,
New Product Legal Issues
,
Product Development
,
Product Management
,
Solving the Right Problem
,
User Testing
Why Integration Is A Digital Marketer's Superpower
On December 14, 2021 in
Conversion
,
customer experience
,
Profit Improvement
by
Ron Ryan
If you want your business to convert customers and lock in online business partners, you need to integrate to create a seamless customer experience.
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Tagged With:
Online Marketing
,
Affiliate Marketing
,
Co-Marketing
,
Digital Marketing
,
Google Ads
,
Google Ads extensions
,
pay-per-click
,
Programmatic Advertising
,
remarketing
,
retargeting
,
Systems Integration
Three (Non-obvious) Ways to Make Your Business Easier to Find on Google
On November 17, 2021 in
SEO
by
Ron Ryan
Recent updates to Google's Search Algorithm have created opportunities for savvy businesses who know how to play by the new rules!
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Tagged With:
Google
,
Google Search
,
Hummingbird
,
SEO
Why Marketing Post-Covid Will Be About Community and Connections
On March 11, 2021 in
Content Development
,
Conversion Improvement
,
customer experience
,
SEO
by
Ron Ryan
The Pandemic and technology have super-charged emergant trends. Marketing will never be the same.
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Tagged With:
Search Engine Marketing
,
Digital Marketing
,
Long-tail keywords
,
Marketing
,
Marketing Trends
,
SEO
,
UGC
,
User-generated content
Business In a Post-COVID-19 World
On April 1, 2020 in
customer experience
,
Customer Relationship Management
,
Customer Service
,
Profit Improvement
,
Retention
by
Ron Ryan
Learn how management will change as a result of the COVID-19 pandemic. How can your company leverage the threats and opportunities that arise?
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Tagged With:
#postcovid19 #strategytoexecution
Small Company + Big Data = Huge Impact
On August 28, 2019 in
Conversion
,
Conversion Improvement
,
Customer Relationship Management
,
Nonprofit Management
by
Ron Ryan
Learn how even small companies can use big data to improve marketing and find new customers.
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Tagged With:
Facebook Marketing
,
Marketing
,
Nonprofit marketing
,
Big Data
,
CRM
,
Social Media Marketing
6 Steps to Affordable Video Marketing
On August 28, 2019 in
Content Development
,
customer experience
,
Video
by
Ron Ryan
Need to develop a video for content marketing or social media? Here's a great how-to primer to get you started.
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Tagged With:
animation
,
content development
,
content strategy
,
sound
,
Video
,
video editing
,
video production
The Amazing Healing Power of Customer Lifetime Value
On February 28, 2018 in
Conversion
,
Conversion Improvement
by
Ron Ryan
Customer Lifetime Value measures both retention and conversion in one number and provides leaders with a new understanding of customer profitability.
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Tagged With:
retention
,
CLV
,
Conversion
,
customer lifetime value
,
customer profitability measures
Finding Increased Profits through Better Complaints Management
On February 28, 2018 in
Customer Complaints
,
Customer Service
by
Ron Ryan
When properly analyzed, indexed, and tracked, customer complaints can be a source of market intelligence and a means of identifying process improvement needs.
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Tagged With:
Competitive Intelligence
,
Complaint Management
,
Complaints As Free Consulting
,
Incremental Profits
CRM - Not Just for Big Business
On February 28, 2018 in
customer experience
,
Customer Relationship Management
,
Customer Service
by
Ron Ryan
Whether your company is large or small, starting a CRM is easier than you think and more important than you ever dreamed.
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Tagged With:
Customer Relationship Management
,
CRM
,
CRM in small companies
,
improving profits