It's All About The Experience

Controversy, if appropriately handled, increases brand awareness and improves brand equity. As marketing genius PT Barnum once famously said, there is no such thing as bad publicity. We list six companies embroiled in controversies that they ultimately managed in their favor. Consumers can show grace for brands with moral lapses, but only if they move swiftly to do the right thing.

Following our previous blog about the crucial link between a strong brand and high profits, we share seven ways even smaller companies can build their brands. Social Media, Sponsorships, 'Ninja' Advertising, and growing digital 'word-of-mouth' are among the techniques we explore.

Most of us find the notion of "brand" hard to define, but we know a strong brand when we see one. How does a strong brand make a company better off? Here are six common-sense ways a strong brand can improve profits.

Most new products fail. Here are eight questions that Product Managers can ask to assure Product Success.

If you want your business to convert customers and lock in online business partners, you need to integrate to create a seamless customer experience.

Recent updates to Google's Search Algorithm have created opportunities for savvy businesses who know how to play by the new rules!

The Pandemic and technology have super-charged emergant trends. Marketing will never be the same.

Learn how management will change as a result of the COVID-19 pandemic. How can your company leverage the threats and opportunities that arise?

Learn how even small companies can use big data to improve marketing and find new customers.

Need to develop a video for content marketing or social media? Here's a great how-to primer to get you started.