It's All About The Experience

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A blog about managing and improving customer experience and improving profits.


24 Examples of Social Media Advertising Campaigns Small Businesses Can Use To Build Their Brands
On November 30, 2023 in Branding, Content Development, Conversion, Customer Complaints, New Product Development, SEO, Social Media by Ron Ryan Ron Ryan
24 Examples of Social Media Advertising Campaigns Small Businesses Can Use To Build Their Brands
Social media is one of the most influential elements of modern advertising. It has arisen from a trendy curiosity to a mainstay of consumer marketing. See 28 Examples of Great Campaigns You Can Copy.
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Tagged With: Branding, Case Studies, Marketing, Social Media Marketing
The Difference Between Primary, Secondary, and Peer-Reviewed Sources (And Where Chatbots And AI Fit In)
On October 2, 2023 in New Product Development, Online Learning, Research by Ron Ryan Ron Ryan
The Difference Between Primary, Secondary, and Peer-Reviewed Sources (And Where Chatbots And AI Fit In)
A Management Consultant and Adjunct College Instructor reflects on the changing nature of research in light of the advancement of AI and Chatbots.
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201 Views
Tagged With: Research, Bard, Bing, Chat Gpt, Chatbots, Information Authority, Microsoft Bing Chat, Online Learning, Peer-Reviewed, Primary Sources, Search Engines, Secondary Sources
Buying and Delivery Preference -- The New Battleground?
On March 15, 2023 in Conversion Improvement, Customer Complaints, customer experience, Customer Relationship Management, New Product Development by Ron Ryan Ron Ryan
Buying and Delivery Preference -- The New Battleground?
Pandemic stay-at-home rules forced users to experiment with new product and service delivery mechanisms. This need, in turn, has driven business leaders to quickly adapt and focus on consumer buying preferences and behavioral segmentations. New segments pop up almost monthly as consumers explore, then expect, alternative buying and delivery channels for goods and services. What to do?
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545 Views
Tagged With: Buying Habits, Distribution, Marketing Channels, Product Innovation, Purchase Preference, Segmentation
8 Questions A Product Manager Should Ask About A New Product
On February 7, 2022 in New Product Development by Ron Ryan Ron Ryan
8 Questions A Product Manager Should Ask About A New Product
Most new products fail. Here are eight questions that Product Managers can ask to assure Product Success.
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1211 Views
Tagged With: Business Models, Buyer Personas, Customer Retention, New Product Legal Issues, Product Development, Product Management, Solving the Right Problem, User Testing