It's All About The Experience

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A blog about managing and improving customer experience and improving profits.


8 Innovative Ways to Improve Customer Retention Using Email
8 Innovative Ways to Improve Customer Retention Using Email
The right email message on the right topic at the right time can bring customers back. Learn how eight innovative companies use email to improve customer retention.

24 Examples of Social Media Advertising Campaigns Small Businesses Can Use To Build Their Brands
24 Examples of Social Media Advertising Campaigns Small Businesses Can Use To Build Their Brands
Social media is one of the most influential elements of modern advertising. It has arisen from a trendy curiosity to a mainstay of consumer marketing. See 24 Examples of Great Campaigns You Can Copy.

Viral Videos That Build Brands (And How To Make Them)
Viral Videos That Build Brands (And How To Make Them)
A terrific way to affordably build your brand is by developing viral content, most specifically shareable videos, that support your brand. But recommending a company create a viral video is like telling a baseball player to "just" hit a home run. This post will review my personal hall of fame of viral videos, then dig into some of the key elements that these videos share.

How Controversy Can Be Good For Your Brand
How Controversy Can Be Good For Your Brand
Controversy, if appropriately handled, increases brand awareness and improves brand equity. As marketing genius PT Barnum once famously said, there is no such thing as bad publicity. We list six companies embroiled in controversies that they ultimately managed in their favor. Consumers can show grace for brands with moral lapses, but only if they move swiftly to do the right thing.

9 Ways To Build A Small Business Brand
9 Ways To Build A Small Business Brand
Following our previous blog about the crucial link between a strong brand and high profits, we share nine ways even smaller companies can build their brands. Social Media, Sponsorships, 'Ninja' Advertising, Parades, and growing digital 'word-of-mouth' are among the techniques we explore.