It's All About The Experience

Controversy, if appropriately handled, increases brand awareness and improves brand equity. As marketing genius PT Barnum once famously said, there is no such thing as bad publicity. We list six companies embroiled in controversies that they ultimately managed in their favor. Consumers can show grace for brands with moral lapses, but only if they move swiftly to do the right thing.

Following our previous blog about the crucial link between a strong brand and high profits, we share seven ways even smaller companies can build their brands. Social Media, Sponsorships, 'Ninja' Advertising, and growing digital 'word-of-mouth' are among the techniques we explore.

Most of us find the notion of "brand" hard to define, but we know a strong brand when we see one. How does a strong brand make a company better off? Here are six common-sense ways a strong brand can improve profits.

The Pandemic and technology have super-charged emergant trends. Marketing will never be the same.

Need to develop a video for content marketing or social media? Here's a great how-to primer to get you started.