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Profit Improvement
Ron's Blog
It's All About The Experience
A blog about managing and improving customer experience and improving profits.
24 Examples of Social Media Advertising Campaigns Small Businesses Can Use To Build Their Brands
On November 30, 2023 in
Branding
,
Content Development
,
Conversion
,
Customer Complaints
,
New Product Development
,
SEO
,
Social Media
by
Ron Ryan
Social media is one of the most influential elements of modern advertising. It has arisen from a trendy curiosity to a mainstay of consumer marketing. See 28 Examples of Great Campaigns You Can Copy.
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Tagged With:
Branding
,
Case Studies
,
Marketing
,
Social Media Marketing
The Difference Between Primary, Secondary, and Peer-Reviewed Sources (And Where Chatbots And AI Fit In)
On October 2, 2023 in
New Product Development
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Online Learning
,
Research
by
Ron Ryan
A Management Consultant and Adjunct College Instructor reflects on the changing nature of research in light of the advancement of AI and Chatbots.
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Tagged With:
Research
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Bard
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Bing
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Chat Gpt
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Chatbots
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Information Authority
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Microsoft Bing Chat
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Online Learning
,
Peer-Reviewed
,
Primary Sources
,
Search Engines
,
Secondary Sources
Buying and Delivery Preference -- The New Battleground?
On March 15, 2023 in
Conversion Improvement
,
Customer Complaints
,
customer experience
,
Customer Relationship Management
,
New Product Development
by
Ron Ryan
Pandemic stay-at-home rules forced users to experiment with new product and service delivery mechanisms. This need, in turn, has driven business leaders to quickly adapt and focus on consumer buying preferences and behavioral segmentations. New segments pop up almost monthly as consumers explore, then expect, alternative buying and delivery channels for goods and services. What to do?
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Tagged With:
Buying Habits
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Distribution
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Marketing Channels
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Product Innovation
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Purchase Preference
,
Segmentation
Managing Board Room Biases
On February 22, 2023 in
Board Management
by
Ron Ryan
Decision-making biases can lead boards to make the wrong decisions. Here we identify seven of the most common biases and explain how to immunize your board against them.
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Tagged With:
Biases
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Board of Directors
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Decision-making
,
Managing Biases
Viral Videos That Build Brands (And How To Make Them)
On November 29, 2022 in
Branding
,
Content Development
,
customer experience
,
Video
by
Ron Ryan
A terrific way to affordably build your brand is by developing viral content, most specifically shareable videos, that support your brand. But recommending a company create a viral video is like telling a baseball player to "just" hit a home run. This post will review my personal hall of fame of viral videos, then dig into some of the key elements that these videos share.
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Tagged With:
Brand Development
,
Branding
,
Viral Video
How Controversy Can Be Good For Your Brand
On November 18, 2022 in
Branding
,
Content Development
,
Conversion Improvement
by
Ron Ryan
Controversy, if appropriately handled, increases brand awareness and improves brand equity. As marketing genius PT Barnum once famously said, there is no such thing as bad publicity. We list six companies embroiled in controversies that they ultimately managed in their favor. Consumers can show grace for brands with moral lapses, but only if they move swiftly to do the right thing.
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Tagged With:
Tennessee Football
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Brand Development
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Branding
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Controversy
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Georgia Football
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Heisman Trophy
9 Ways To Build A Small Business Brand
On November 15, 2022 in
Branding
,
Content Development
,
Customer Complaints
,
customer experience
,
Customer Service
by
Ron Ryan
Following our previous blog about the crucial link between a strong brand and high profits, we share nine ways even smaller companies can build their brands. Social Media, Sponsorships, 'Ninja' Advertising, Parades, and growing digital 'word-of-mouth' are among the techniques we explore.
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Tagged With:
Brand Building
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Branding
,
Marketing
Six Ways A Strong Brand Improves Profits
On November 8, 2022 in
Content Development
,
Conversion Improvement
,
Product Management
,
Profit Improvement
by
Ron Ryan
Most of us find the notion of "brand" hard to define, but we know a strong brand when we see one. How does a strong brand make a company better off? Here are six common-sense ways a strong brand can improve profits.
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Tagged With:
8 Questions A Product Manager Should Ask About A New Product
On February 7, 2022 in
New Product Development
by
Ron Ryan
Most new products fail. Here are eight questions that Product Managers can ask to assure Product Success.
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Tagged With:
Business Models
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Buyer Personas
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Customer Retention
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New Product Legal Issues
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Product Development
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Product Management
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Solving the Right Problem
,
User Testing
Why Integration Is A Digital Marketer's Superpower
On December 14, 2021 in
Conversion
,
customer experience
,
Profit Improvement
by
Ron Ryan
If you want your business to convert customers and lock in online business partners, you need to integrate to create a seamless customer experience.
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Tagged With:
Online Marketing
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Affiliate Marketing
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Co-Marketing
,
Digital Marketing
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Google Ads
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Google Ads extensions
,
pay-per-click
,
Programmatic Advertising
,
remarketing
,
retargeting
,
Systems Integration