It's All About The Experience

A blog about managing and improving customer experience and improving profits.

Eight Digital Marketing Technologies That Can Improve Retention

On January 29, 2024 in Conversion, Conversion Improvement, Customer Complaints, customer experience, Customer Relationship Management, Customer Service, Digital Marketing, New Product Development, Profit Improvement, Retention, Social Media by Ron Ryan

Eight Digital Marketing Technologies That Can Improve Retention

Marketing has undergone a digital revolution over the past decade. Most have focused on new customers. This blog article treats 8 technologies that can help you hang on to existing customers.

Tagged With: Big Data, Complaints Management, Conversion, CRM, Cross-selling, Customer Retention, Digital Marketing, Email, Email Marketing, Growth Marketing, Integration, Loyalty Marketing, Marketing Automation, Marketing Reporting, Personalization, Remarketing, Upselling

The Amazing Healing Power of Customer Lifetime Value

On February 28, 2018 in Conversion, Conversion Improvement by Ron Ryan

The Amazing Healing Power of Customer Lifetime Value

Customer Lifetime Value measures both retention and conversion in one number and provides leaders with a new understanding of customer profitability.

Tagged With: retention, CLV, Conversion, customer lifetime value, customer profitability measures